Marketing Coordinator

Position Overview

Our rural roots are as authentic as the farmers who came together to start it all. Together they created the Bruce Municipal Telephone System, a co-operative between local community members in rural Bruce County. Bruce Telecom has been determined in holding true to one simple promise through over one century of transformations and reinventions: Connecting our Community.

Bruce Telecom has never lost sight of why we started in 1911 – to help people connect, to stay intensely local, and to provide exceptional service to our customers.

The Marketing Coordinator is responsible for creating effective marketing plans, and strategic options, for advertising and promoting services and solutions offered by Bruce Telecom. The Marketing Coordinator will develop and maintain good relationships within the community, as well as prepare reports, presentations, briefs and press materials.

Bruce Telecom is looking for a Marketing Coordinator who will successfully ensure all marketing efforts are developed and executed with a focus on retention and growth for both residential and business market segments.

Reports to: Sales, Marketing, and Customer Care Manager

The duties of the successful candidate will include, but not be limited to:

Marketing

· Contribute to the development of marketing strategies and subscriber targets

· Design and execute marketing campaigns to support specific products or service targets

· Set measurable goals for campaign performance

· Coordinate advertising using multiple mediums for campaigns

Product Management Support

· Review, analyze and make recommendations on new and existing products

· Monitor the marketplace, keep a current competitive analysis of all services and recommend actions for revisions to pricing or service changes

Sponsorships and Public Relations Coordination

· Develop the annual event and sponsorship plan

· Be the corporate contact for all inquiries and maintain business relationships

· Review requests against established criteria to maximize return on sponsorship investment

· Extend overall marketing reach by identifying and building relationships with key community partners and groups

Other Responsibilities

· Ensure adherence to budgetary constraints

· Monitor corporate communications and maintain the Bruce Telecom website, all social media, and newsletters

· Ensure a seamless integration of communications that reflects the brand values and promise

· Develop and maintain the Bruce Telecom corporate image

· Attend corporate and sponsored events as required

· Complete other duties as assigned by the Manager

Educational Requirements:

Post-secondary Education in Business, Marketing, Advertising or Communications

Required Qualifications/Skills and Experience:

3-5 years relevant marketing or communications experience

Experience in the Telecommunications industry an asset

Experience with graphics programs or copywriting an asset

Effective communication and project management skills

Strong interpersonal skills

Proven problem solving and analytical skills

Ability to handle and prioritize multiple tasks

Excellent computer skills with strong working knowledge of MS Word, Excel, and Power Point Commitment to meet deadlines with highest quality deliverables on-budget

Working Conditions:

Working in an office environment

Working at indoor and outdoor events

Interacting with the public at potentially crowded events

Packing, unpacking and moving boxes

Setting up displays

Using the telephone to communicate with vendors

Considerable time spent on the computer

Communication with other departments

May be required to attend events on evenings or weekends

Flexible to work the hours required to complete tasks which may vary longer or shorter than the standard work day

Physical Demands:

Considerable time spent sitting at a work station using a keyboard and mouse

Communicating using the telephone

Sit for long periods of time

May be required to lift up to 15lbs

Repeated bending, squatting and stooping at events

Prolonged standing and walking at events

Mental Demands:

Ability to handle and prioritize multiple tasks

Potential for an increased stress level

Interacting with the public at events

Hours of Work: 40 Hours per week

Job Types: Full-time, Permanent

Additional pay:

• Overtime pay

Benefits:

• Company pension
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care

Schedule:

• 8 hour shift
• Overtime