Crm Manager

With over 20 years heritage we’re the UKs largest multi service provider and still growing. We supply almost 200k businesses with their gas, electricity, water, insurance, card payment terminals, mobile, broadband and telecoms services. We’ve won numerous awards over the years and this is because our colleagues and customers are at the heart of everything we do. With offices in Glasgow, Central Manchester, South Manchester, Leeds, Newcastle, Ipswich, and Nottingham and employing over 1000 people – we’re on a mission to be the one-stop essential services provider to small businesses, making customers lives easy and helping our people succeed.

At Verastar, we don’t just do jobs, we do careers. We’ve got ambitious growth plans, and our people will grow with us. We’ll give you everything you need to develop and succeed. That means things like flexible working, a totally transparent rewards structure, a diverse and inclusive workplace, and the control to drive your own career and shape your own opportunities.

Location: Dovecote, Sale

Role Profile (The purpose of the role)

As the CRM Manager at Verastar you will be taking up a key role in having overall ownership and responsibility of the company’s CRM activities and applications. Verastar are currently going through a transformation project with CRM to consolidate existing legacy CRM applications and databases into a new single CRM instance built on Salesforce. The CRM Manager will work closely with both technical teams and business teams across all areas of the business to ensure CRM best practices are maintained from both a data perspective and technical development.

Scope of role (The functions, people and revenue responsibility)

• Day to day ownership and responsibility of the Salesforce CRM platform at Verastar
• Ensure data and development standards are maintained to a high level to support marketing and sales teams in their CRM activities
• Identify areas for continuous improvement within the marketing and sales teams to support lead generation and pipeline management activities
• Provide CRM insights through reporting to the leadership team to support future business strategy and thinking.

Responsibilities of the role (What we want you to do)

• Generate and develop a CRM Roadmap that underpins the wider business strategy to support growth across Marketing, Sales and Customer Service teams
• Guide business and technical teams on CRM best practices and develop and maintain and library of documentation to support CRM activities
• Provide support to the marketing teams on developing marketing campaigns and lead generation through the use of Salesforce Pardot
• Generate reports and dashboards to provide insight into campaign, sales and customer service performance
• Help oversee the migration of legacy CRM applications and datasets into the new Salesforce CRM

Experience (What you need to have already done to be right for this role)

• Strong experience as a CRM Manager in previous roles, minimum 5 years.
• Experience in working with multiple stakeholders across a variety of business units
• Demonstratable experience of delivering value into CRM projects.
• Experience of Salesforce products is desirable but not essential.
• An ability to problem solve and present recommended solutions to senior team members to unlock further CRM value.

Skills (The personal capabilities needed to excel in this role)

• Data driven decision making.
• Strong communication skills.
• Analytical and detail orientated.
• Excellent time management, and ability to meet deadlines.
• Commercially minded.
• Strive to continually improve results with a desire to share new ideas and work hard towards common goals

Qualifications and other requirements

• Degree qualified.
• Relevant marketing (e.g. CIM) or digital qualifications (e.g. Certification in Pardot) or database strategy certifications.
• Salesforce certifications and/or experience is a plus.

In return for your hard work, you’ll get

• Core benefits including pension contributions and life assurance
• Great discounts on 100s of high street and online stores
• 25 days holiday and the option to buy up to 5 days more
• Cycle to work and travel loans for people wanting a greener commute
• Wellbeing support including 24/7 access to a GP, mental health support, get fit programmes and free legal and financial guidance

The important extras

• Opportunities to get involved in charity fundraising and volunteering days through our giving back movement
• Amazing on-site facilities, such as free on-site gym, free parking, subsidised café and to top it off an on-site subsided bar for after-work drinks, quiz nights and social events
• Full time/Permanent contract of 37.5 hours per week
• Monday to Friday, No weekends

Where to find us

Our newly refurbished HQ is based in the heart of Sale Moor Village next to Sale Water Park. We’re only a stone’s throw away from the M60 and just a short 5-minute walk from the Airport Metro Link line and Sale Town Centre. We also have plenty of free on-site car parking as well as a bike locker if you choose to cycle in.

What happens next

If you’re looking for a new challenge with great benefits at an award-winning company, then Verastar is the place for you. To be part of our continued success click ‘Apply’ today to take the next step in your career.

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