Specialist, Marketing Communication

• The Marketing Specialist oversees all execution of a specific product marketing program including email, direct mail and project management.
• This role is pivotal to helping Cox achieve optimal business results by ensuring efficient coordination of campaigns and programs.
• To be successful, you’ll need to demonstrate proven skills in managing internal and external relationships for results, operations business/performance management and demonstrate deep experience in managing both long and short-term projects and daily marketing campaigns across multiple business units.
• Strong communication and project management skills are necessary to have the right level of impact and influence.

Responsibilities:

• Supports the day-to-day operation of various product lifecycle initiatives.
• Oversee and execute communications including building email campaigns in Pardot, list management and reporting
• Achieves marketing plan milestones with effective project management skills including program metrics, analysis and reporting to continually improve process.
• Responsible for campaign performance including KPI reports
• Generates and manages mailing lists, opt-outs and outbound call lists
• Executes final quality check for creative and list selection
• Reviews content provided by brand team for consistency, clarity and effectiveness, including grammatical clarity, CAN-SPAM and legal compliance
• Cultivates positive working relationships with boundary partners and vendors in order to maximize opportunities and program effectiveness
• Manages external relationships to ensure direct mail delivery and performance
• Strong excel skills required to manipulate data files (vlookups, etc.)
• Reports to Senior Manager, CB Segment Marketing

Qualifications:

• Bachelors’ degree in related field or equivalent work experience.
• Email within CRM tools such as Marketing Cloud/Salesforce, Marketo, Eloqua, HubSpot, etc (experience with dynamic email content).
• 2+ years of experience required in related field (i.e., Marketing, Sales, Sales Operations, etc.)
• Requires strong knowledge of Microsoft Word, Excel, PowerPoint, Email Marketing (Pardot/Salesforce) etc.
• Excellent interpersonal and collaborative skills to work effectively with teams throughout organization
• Excellent analytical, organizational, and time-management skills, including ability to effectively prioritize assignments
• Demonstrated knowledge of Video, High-Speed Internet, and Telephony products.

• BS/BA degree in related discipline strongly preferred (i.e. Marketing, Business, etc.).
• Experience in telecommunications industry desired.