Acquisition Marketing Manager – Telecommute

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It’s an opportunity to do your life’s best work.(sm)

We are seeking an experienced, performance marketer to join the Optum Care marketing team as Acquisition Marketing Manager. He/she is responsible for developing demand generation campaigns with a focus on building awareness and thought leadership in the physician community. The right candidate thrives in a performance-driven, fast-paced environment where people are collaborative and not afraid to take risks.

The Marketing Manager will apply modern marketing approaches to accelerate physician growth including segmentation, audience engagement, journey mapping, content marketing and omni-channel campaign execution. He/she will develop content marketing and acquisition strategies using analytics to define market opportunities, develop goals and forecasts, and continuous improvement through test and learn design and channel optimization.

You’ll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on exciting new challenges.

Primary Responsibilities:

• Develop and execute integrated marketing campaigns with emphasis on direct response and digital acquisition channels
• Use research and consumer insights to understand customer journey for audiences; work with marketing partners to remove friction in digital, call center, broker and clinic channel
• Strong collaboration with marketing analytics to inform acquisition campaign strategy including segmentation and targeting, A/B testing and measurement plans
• Test and optimize media strategies to drive growth across all mediums including traditional, digital and organic; lead exploration of emerging media channels
• Partner with the content team to execute audience-centric strategy delivering targeted messaging and education content across social media, website, and events
• Collaborate with digital operations to create site experiences, enable retargeting and lead management to optimize digital engagement and conversion
• Collaborate with analytics team to track and measure of marketing campaigns
• Brief and oversee the work of internal creative and external agencies
• Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis; oversee regular reporting of KPIs across marketing channels and campaigns
• Ensure that our brand and identity is adhered to in campaigns and in all communication channels; partner with the content team to execute audience-centric strategy delivering targeted messaging and education content across social media, website, and events
• Deliver regular reports of campaign results, including response analysis and KPI evaluation

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you be interested in.

Required Qualifications:

• BA or BS degree preferrably in business or related field or equivalent experience
• 5+ years of professional-level generalist marketing experience
• 3+ years of consumer performance marketing experience
• Experience developing value propositions, consumer journeys, and campaign plans
• Experience applying marketing analytics to inform marketing strategy including segmentation and targeting, measurement, and campaign plans
• Experience managing large scale campaigns with multiple work streams and interdependencies in a highly matrixed organization
• Ability to create insights from data analysis and drive recommendations to leadership

Preferred Qualifications:

• Experience working with local markets
• Healthcare or financial services industry experience
• Data-driven, digital-first mind set who is highly experienced in SEO, paid advertising on Facebook, Instagram and Google

Competencies:

• Excellent communication, collaboration, and planning skills
• Excellent organizational skills with a good sense of prioritization
• Passion for learning and growing digital and performance marketing skills
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• A test and learn mentality
• Ability to learn new concepts and adapt quickly

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement result in rescission of an employment offer or termination of employment.

Careers with Optum. Here’s the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world’s large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life’s best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $82,100 to $146,900. The salary range for Connecticut / Nevada residents is $90,500 to $161,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

• All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.