Data Analyst – Hybrid

Job Summary

Global Technical Talent an Inc. 5000 Company, is currently hiring on a vacant job post of Data Analyst – Hybrid based in Toronto Ontario Canada. Please read the job detail carefully before applying.

Job Title: Data Analyst – Hybrid
Company Name: Global Technical Talent an Inc. 5000 Company
Job Type: Contract
Job Location: Toronto Ontario Canada
Salary:
Job Link Expiry: 2022-12-27
Posted on: jobsintelecom.net

Job Detail

Data Analyst – Hybrid

• Contract Duration 1 year

 
Summary Of Day-To-Day Responsibilities:

• The successful candidate will be responsible for end-to-end Campaign Analytics supporting the growing needs of the Customer Strategy team within the broader Marketing Analytics and Insights group.
• Marketing Analytics & Insights supports the central marketing function within Client Group with high quality, innovative, and insightful information to help build value for our customers and shareholders.
• Marketing Analytics & Insight is a North America center of excellence located in Toronto, with satellite offices in Ottawa (Client brand) and New Jersey (Client America’s Most Convenient Bank).
• It supports most consumer facing Client Group lines of business.
• Your goal as a part of the Campaign Analytics team is to design and execute campaigns to drive acquisition, retention, engagement across banking products.
• If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the “process status quo” to make workflows run as efficiently as possible – this is the role for you.
• You will apply your technical expertise in data mining & customer analytics to enhance customer experience and drive entrenchment to meet business objectives.
• Success in this role will be achieved by:
• Translating key business objectives into insight rich experiments that drive marketing ROI
• Ensuring execution (i.e., list creation) is done efficiently and with excellence
• Providing high value post-campaign reporting that derives insights
• Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.

 
Responsibilities:

• The Data Analyst will design/execute/measure high impact direct to consumer marketing experiments
• Drive automation and support productivity areas of focus for the Marketing Delivery team
• Continuously improve campaign design and delivery by leveraging all analytical tools/techniques at your disposal
• Execute with excellence
• The Data Analyst will manage your project pipeline to ensure agreed upon timelines can be met
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
• Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

 
Must Have:

• Campaign Analytics experience
• Campaign automation experience
• Familiarity with direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
• Knowledge of how campaigns are created by leveraging customer data from internal data warehouses using programming tools such as SAS.
• Experience with Agile methodologies and a zest for the agile mindset
• Relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)
• Experience designing successful direct marketing experiments
• Knowledge of SQL and SAS; knowledge of databases and data structures; knowledge of vendors and file format requirements

 
Nice To Have:

• Significant experience with IBM Campaign (Unica) an asset

 
About The Company:

• As a top 10 North American bank, our client aims to stand out from its peers by having a differentiated brand – anchored in a proven business model and rooted in a desire to give its customers, communities, and colleagues the confidence to thrive in a changing world.
• Our client engages in providing financial products and services. They offer various financial products and services, telephone, Internet, and mobile banking services, retail and commercial banking services, and wealth management services. The Wholesale Banking segment provides capital markets, investment banking, corporate banking products, and investment needs to companies, governments, and institutions in financial markets.

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