Digital Marketing Manager

About TOMIA

TOMIA creates transformative communications solutions for today, tomorrow, and beyond, bridging wholesale and inter-carrier connectivity with roaming and clearing.

TOMIA’s mission is to support the evolving needs of communications service providers around the world. The digital transformation that every business and every individual is endorsing is ultimately enabled by ubiquitous connectivity. The evolution of the networks, together with the increasing number of connected devices and data that are defining our digital age bring many complex challenges to our customers. We are driven to collaborate with our customers in defining the future of connectivity, beyond connections.

TOMIA’s strategy is to provide the industry’s leading operators and carriers with a unified view of the end to end connectivity process, margins, and customer journey. By monitoring the full scope of activities on a single platform, CSPs can better manage their wholesale targets and optimize agreements as well as identify fraud in real time, thereby decreasing overall costs and risk. Our suite of products and solutions is designed to help businesses like yours to prosper in the digital era and in whatever comes next.

Collaboration and Innovation are at TOMIA’s core. Our success is built on diverse strengths across different teams, functions, and geographies summarised in our company values:

• Open collaboration
• Driving innovation
• Customer commitment
• Growth mindset
• Deliver results

General Role Summary

The digital marketing manager will be responsible for the delivery of the overall global digital marketing strategy, including online branding, evolution of our website, social media programmes and EDM/online campaigns. The core objective of the role is to drive market positioning/brand awareness/thought-leadership, lead generation, and improve the performance of the company’s digital marketing channels through both the optimisation of the existing online model, and continued development of a creative and innovative digital strategy. Experience in the benchmarking, planning and end-to-end execution of B2B digital campaigns is therefore essential, as it is a demonstrable proven track record of increasing both brand awareness and company revenue through online channels in a global context.

The role is based in the UK and is a hybrid role, predominantly home-based but with occasional visits to the office.

Responsibilities

• Execute and optimise the overall digital strategy to increase brand awareness alongside revenue
• Continue to optimise the website to deliver increased usability, lead capture and engagement
• Implement repeatable, scalable, and cost-effective social media/social marketing programmes to drive customer growth and engagement
• Develop & deliver content plans which clearly differentiate & position TOMIA as a market leader
• Develop suitable metrics to enable accurate measurement and reporting on web and social media interactions to identify opportunities for improvement and prioritise strategies with clear ROI
• Analyse existing campaigns and identify potential improvements
• Planning & managing SEO including link building and keyword research
• Creation and delivery of EDM materials– newsletters, and email marketing campaigns.
• Establishing strong working relationships with multiple interfaces such as: Sales, Product management, customer success, third parties and suppliers

Experience and requirements

• 3+ years’ experience in B2B online marketing
• Proven record in multi-functional websites
• Track record of using modern Marketing Automation and CRM systems (such as HubSpot/Pardot and Salesforce)
• A proven understanding and experience of optimising ROI from online advertising strategies (SEO, SEM, Social Media, Display)
• Hands on experience of web/social media strategy for lead generation (Paid Search, SEO, Blogging, email marketing)
• Excellent copywriting skills
• Experience of working within a matrix organisation
• Experience of working with international and multi-cultural organisations
• Experience of managing marketing campaigns and associated budgets
• Experience in the telecommunications and/or SAAS sectors – advantage
• Solid planning, analytical and organisational skills
• Strong Microsoft office skills, especially PowerPoint
• Educated to degree level/and or experience
• Contribute innovative and creative ways to improve digital marketing performance

Desirable

• Ability to create visual designs for online assets
• Experience of using modern CMSs, all major social media platforms

Specific Behaviours

• Entrepreneurial attitude and commercial focus
• Goal oriented – strong commitment to deliver results
• Prepared to go over & above whenever required
• A ‘can do’ attitude

A team player – strongly collaborative within all levels of the business