Freelance Value Proposition Content & Campaign Lead – German Speaking Job Summary

Coterie Marketing Ltd, is currently hiring on a vacant job post of Freelance Value Proposition Content & Campaign Lead – German Speaking based in Home Office. Please read the job detail carefully before applying.

Job Title: Freelance Value Proposition Content & Campaign Lead – German Speaking Job
Company Name: Coterie Marketing Ltd
Job Type: Vollzeit
Job Location: Home Office
Salary:
Last Date to Apply:
Job Link Expiry: 2023-04-10
Posted on: jobsintelecom.net

Job Detail

To apply for this role, please submit a tailored covering letter and your CV. Applications without a tailored covering letter will not be considered.

***BUSINESS GERMAN AND ENGLISH LANGUAGE SKILLS ARE ESSENTIAL***

Job Description

• Hours: Project-based, ranging from 7.5h to 37.5h per week over approx. 6 months to 12 months
• Rate: 45EUR – 65EUR per hour (DOE)
• Location: Work from home, although being based in/near Munich, Germany, is preferable so that you can easily attend face-to-face meetings

About Coterie

Partner ecosystem professionals, full-service marketing experts. We help clients worldwide evolve and elevate their partner ecosystem marketing as an intrinsic driver of their growth, success and sustainability.

Founded in 2013, Coterie is a small but mighty remote marketing agency, operating primary in the technology industry. Our team is predominantly based in the UK but we do have some team members in South Africa and Georgia.

Coterie prides itself on a happy, dedicated team and is proud to say that 100% of employees agree that Coterie is a great place to work according to our latest Care Survey.

Role

There are two aspects to this role;

1.) Value Proposition and Content Writing (for the first 50% of the project only)

2.) Partner Marketing Campaign Management (throughout the project but more so for the second 50% of the project)

Value Proposition and Content Writing

This aspect of the role will require you to have an excellent understanding of how to build compelling narratives combined with strong writing skills.

You’ll need a problem-solving attitude to creating messages that will stand out to a specific audience, while explaining clearly and concisely what value our clients can provide.

You’ll also need an inquisitive mind, perseverance and a passion for B2B marketing, IT and technology.

You will be supporting the Delivery Director and Client Success Team in the creation of value propositions for one of our key client accounts in the IT sector. Following our proven methodology you will:

• Conduct desk research as required to build knowledge of the audience and marketplace
• Support the running of/run value proposition development workshops
• Run investigative telephone interviews with clients and/or their partners
• Create the required messaging frameworks and propositions
• Test the proposition with clients and gather feedback
• Refine the proposition based on feedback and drive it through to completion and sign off
• Support the development of/develop marketing assets and sales materials based on the propositions

Partner Marketing Campaign Management

• Point of contact – Lead the day-to-day campaign interactions with the client
• Strategic perspective – To understand the Go-To-Market plan (GTM) / agreed Scope of Work (SoW) and ensure it is delivered and meets the objectives and measures
• Step-by-step move forward – To determine the week-by-week actions in order to execute the plan and drive them forward
• Accountability – To drive the governance calls and make sure that everyone is held accountable
• Check and balance – To regularly take a step back and consider if the actions are taking the plan in the right direction. Red flag with Coterie Client Success Manager if they aren’t so that together we can manage with the client
• Adapt – To adapt the plan if the conditions/requirements change (within reason). Flag scope creep to the Coterie Client Success Manager
• Measure – To report on the project status using the project tracker (weekly) and the GTM dashboard (monthly)
• Refer up-sell and cross-sell opportunities – identify any up-sell and cross-sell opportunities. Refer to the Client Success Manager via an internal email or on the weekly internal call – not on the client weekly call
• On-time – To keep the project moving to timescales by ensuring the actions are progressed. Follow-up each week. Agree on an escalation point within the client if actions aren’t progressing
• On budget – To keep to the budget that has been assigned to you for your time, and flag any overpacing with the Client Success Manager. Work with the Coterie team to ensure the project is on budget

Location

• This is a work-from-home position, although being based in/near Munich, Germany, is preferable so that you can easily attend face-to-face meetings

Skills

• Communication and engagement across multiple levels of seniority and roles
• Inquisitive
• Open to learning
• Good at working in a team and building relationships in a remote working environment
• Self-motivated
• Excellent writing skills
• Attention to detail
• Flexible and resilient
• Confident
• Ability to problem solve
• Ability to spot an opportunity
• Strong negotiation skills
• Good listener
• Ability to challenge constructively
• Digitally savvy

Experience

• Experience working for businesses in the IT, Systems Integrator or Telecoms/Network space
• Good knowledge and interest of the industry and related technology including; Cloud, Network – NFV/SDN, Security, IoT, Digitalisation, Vertical markets
• Proposition/solution marketing management or senior communications management experience – minimum 5 years
• Copywriting experience
• Strong understanding of the difference between the end customer/business-focused messaging and different message applications and styles based on purpose/use
• Able to extract key messages and information from internal stakeholders and translate that into customer value based on understanding of the end customer needs
• Evidence of having delivered and overseen strategic partner marketing campaigns
• At least 5 years of experience working with partners or within channel environments
• Agency experience desirable

Qualifications

• Educated to degree level – (marketing or business degree preferable)
• CIM accredited – desirable

Job Type: Subcontract

Salary: 45.00€ – 65.00€ per hour

Work Location: Remote

Application Deadline: 31/01/
Expected Start Date: 13/02/

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