PC Financial
Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
When you hire great people, great things can happen.
PC Financial offers unprecedented value to Canadians through payment products. We’re a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.
Why This Role Is Important:
The Marketing Manager, PC Telecom will take a key role in planning, optimizing, and implementing promotional retail campaigns for The Mobile Shop and PC mobile. Reporting directly to the Senior Manager, PC Telecom Marketing, this is an exciting opportunity for an ambitious, curious and analytical marketing professional to build skills and experience in end-to-end planning and execution of strategic, multi-channel campaigns that combine digital, enterprise and in-store marketing tactics to drive sales and deliver an excellent customer experience. In this role, you will provide key support in the planning and execution of key acquisition programs, drive improvement through test & learn, lead program/project delivery, performance reporting and working closely with cross-functional teams and external agency partners to make it all happen. You’ll join a fast-paced team on a growing retail business. We have developed a strong structure to approach our in-market activity, and identifying new opportunities to innovate is encouraged!
What You’ll Do:
- Lead campaign planning, execution and reporting for a full retail calendar of multi-channel campaigns
- Lead campaigns and projects from end-to-end, working with external agency partners, internal counterparts, translation, legal and finance to ensure we consistently deliver optimized performance
- Work with strategic partners to seek perpetual improvements and action on new areas of opportunities. We build new platforms and programs when the data supports it!
- Consider and execute campaigns around the customer journey to constantly be improving the experience
- Collaborate with the entire team on inventive processes to align all programs under one brand and customer experience
- Write clear partner briefs that guide the teams to deliver high performing creative, media, digital, etc. programs and projects
- Participate in brainstorming/planning sessions for to address new and existing business needs
- Own the monthly finances associated with your projects and programs
What You Bring:
- 5 years of experience in marketing with hands-on experience leading and completing multi-channel digital-first campaigns
- University degree with a specialization in Marketing, Business, Commerce or equivalent field is ideal
- Digital Acquisition Experience on the corporate or agency side, specifically with paid media platforms like Google and Facebook.
- Demonstrated experience in bridging data, content, and channel plans to deliver performance-driven campaigns
- Highly meticulous and organized with excellent time management skills, capable of handling and prioritizing multiple projects
- Experience developing & implementing customer centric strategy & tactics
- Experience working with multiple stakeholders to deliver impactful marketing programs
- Brick & Mortar marketing or Telecom marketing experience is preferred
- Direct report management experience
- The ideal candidate will understand how to be effective in the hustle of retail marketing while being able to integrate telecom targeting principles
- Driven to deliver constant improvements and suggest new insights to drive customer acquisition
- Analytical nature to understand “the why”; Ability to find opportunities and suggest solutions for problems
- Strong verbal and written communication skills
- Retail or telecom marketing experience is an asset
- A strong understanding of CASL requirements is considered an asset
Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Number of Openings:
1
PC Financial recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.
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