Senior Performance Analyst

Location:
Toronto, ON, CA Calgary, AB, CA Montreal, Quebec, CA Vancouver, British Columbia, CA

Req ID: 26976

Jobs by Category: Sales and Marketing

Job Function: Planning and Analysis

Status: Full Time

Schedule: Regular

Ready to join a like-minded team of data-driven strategic thinkers?

The Consumer Mobility Database Marketing (DBM) team is looking for a Sr Performance Analyst. We’re seeking a strategic thinker who enjoys working with data, and has excellent communication, collaboration and problem solving skills.

Our team and what we’ll accomplish together

As Sr Performance Analyst on the DBM team, you will help deliver list generation activities for 1:1 marketing communication campaigns that deploy to our customer and prospecting bases. You will help facilitate data investigations, universe sizing exercises, and execute list pulls for various marketing campaigns in conjunction with our cross-functional teams.

What you’ll do

Examine and interpret data to draw conclusions that drive marketing strategies

Work within a dynamic and cross-functional environment, explaining complex concepts and results to a diverse stakeholder community in business language

Extract, cleanse and modify raw data from various data warehouses

Present data output results and recommendations in forums/meetings

Balance the demands of multiple projects while maintaining a high level of diplomacy

Liaise with business primes to identify the best targeting strategies for marketing campaigns to optimize outcome and results

Develop code that pulls data for customer lists based on specific targeting criteria

Write code and automate processes using Statistical Analysis System (SAS) or Procedural Language/Structured Query Language (PL/SQL) to drive operational efficiency

What you bring

Sound knowledge & best practices in campaign management, customer insights, data warehousing, segmentation, and predictive modeling

Detail oriented with strong business acumen

Proficiency with SAS, Oracle, and other SQL-based tools

Ability to work diplomatically and collaboratively in a cross-functional environment

Ability to consult and influence business stakeholders to proactively add value

Confidence to adapt to and manage changing, and occasionally conflicting, priorities

Excellent time management, project management and organizational skills

Ability to translate data to analysis to insight to recommendations

Ability to deliver high quality work in a fast pace environment

Post-secondary degree in Information Management, Business, Statistics, Economics, Mathematics or other quantitative disciplines

Great-to-haves

3+ years of hands-on experience in all phases of campaign management: ideation, planning, targeting, list generation, measurement, and recommendation

3+ years of hands-on experience in extracting large volume of data from data warehouses using IBM Campaign, SAS, Oracle, and PL/SQL

Working knowledge of privacy regulatory requirements as it relates to direct marketing

Telecommunications industry experience

Above all else, attitude, motivation, and a willingness to learn and collaborate are the most important things we are looking for. So if you think you have what it takes, please apply!

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