TELUS
Toronto, ON, CA Calgary, AB, CA Edmonton, AB, CA Vancouver, British Columbia, CA
Req ID: 26209
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description
Maintain Industry leading churn and conserve cost of retention
The TELUS Small Medium Business (SMB) Base Management Team is looking for a talented, driven, passionate individual with strong analytical, interpersonal, and collaboration skills. The ideal candidate will be inquisitive, curious and not afraid to try different approaches to solve challenges that are encountered along the way. Most critical will be the ability to work collaboratively with stakeholders across various marketing, business intelligence, sales and operational functions to ensure a seamless customer, sales and support experience.
Here’s the impact you’ll make and what we’ll accomplish together
As a Senior Product Manager, you will have the opportunity to help shape the SMB wireless churn and retention strategy while managing the cost of retention to ultimately grow SMB revenue and profitability. Working closely with Manager Product & Services and cross functional partners across pricing, strategy & planning, channels, you will be a pulse of churn approach in this highly dynamic and enthusiastic environment.
Curious to understand the dynamics of the business, you must be able to define business problems while investigating clear paths to inform and arrive at actionable resolutions that balance customer and business outcomes. Most importantly, you will leverage the breadth of your skills and experience to shift between deep investigations to clear recommendations to execution. To succeed, you have to be a self-starter who thrives in a fast paced, changing environment, has a strong sense of ownership, and is excited to contribute to a fun and collaborative work environment.
Here’s how
Identify customer pain points and drive continuous improvements for the customer lifecycle program through initiatives such as enhancements and updates to existing customer communications
Develop strategic plan for churn and retention initiatives, size project benefits and present plan to executives to secure alignment and project funding
Create and maintain reporting to present trends on monthly results and analyze post mortem results to compile learnings of executed initiatives
Analyze, synthesize and translate data into actionable insights and recommendations
Craft and present plans to the leadership team that are rooted in insights and effectively balance key customer base health metrics
Build strong, collaborative relationships with cross functional teams in order to bring base growth strategies to market
Consistently look inside and outside the industry for ideas, innovation, and inspiration that empowers you and the entire team to think bigger and bolder
We’re a small and mighty team and believe that great ideas come from everywhere
Plan, develop and execute both ad-hoc customer communications and planned customer lifecycle program initiatives to customer base
Lead customer lifecycle strategy through internal company research, market research and competitive intelligence
Apply your excellent organizational and project management skills and ability to handle multiple initiatives and prioritize effectively
Qualifications
You’re the missing piece of the puzzle
Team player, creative, entrepreneurial, willing to experiment
Strong analytical and business problem solving skills with expertise in SQL, Microsoft Excel, Microsoft PowerPoint and other productivity tools
Proven ability to collaborate, and verbally and visually communicate effectively with all levels including senior executives
Clear, confident delivery of perspectives and recommendations to peers and senior leaders
Manage ambiguity and synthesize complex information into meaningful information and recommendations
Experience working with all levels of management across the organization and presenting to senior management
Strong passion for the telecommunication industry
Undergraduate degree in Business, Economics, Accounting, or other related field
Minimum 3-5 years of experience building business cases and strategic documents
Great-to-haves
MBA an asset
In-depth understanding of TELUS business, especially the wireless domain
Working experience in marketing, B2B or B2B2C
Wireless telecommunications and/or technology-based industry experience is an asset
#LI-REMOTE
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