Sr. Copywriter

The Integer Group is seeking a Sr. Copywriter to join our agency!

This candidate is someone who develops copy for a full range of creative / marketing ideas from concept through printed / produced materials with an emphasis on brand/CPG/retail and shopper innovations and promotions. Copywriters utilize their exceptional ability and expertise of brand & shopper marketing to concept ideas and exercise strategic thinking in all marketing materials and channels. Teamwork is paramount for success in this role as the Copywriter will work closely with Art Directors and other team members to develop a final visual product. In addition, the Sr. Copywriter mentors other Copywriters within the team and agency to maintain high level of concept and craft expectations.

What You’ll Do in This Role:

• Master the craft of copywriting with an emphasis on brand, promotions
  and retail.
• Writes persuasive copy with skill and personal style
• Delivers ideas that are creative and appropriate for the business with minimal supervision
• Manages and organizes personal workload and deadlines
• Understands agency environment and acts appropriately
• Ability to manage some projects from concept through execution with little to no ACD/CD supervision.
• Writes persuasive copy with skill and personal style
• Ability to write in the space with contemporary tone of voice
• Writing fundamentals and persuasive communication with the ability to excel in multiple styles
• Omni-channel thinking and writing approach that overcomes purchase barriers and communicates brand/promotion benefit at retail (physical and digital)
• Mastery of Brand Voice and Audience (i.e., look, tone, and feel)
• Demonstrate vision and the ability to effectively lead creative projects.Demonstrates consistently exceptional problem-solving skills through an ability to generate multiple solutions/creative concepts/copy directions across all platforms (promotional, retail, and advertising mediums).
• Pulls inspiration from personal and public life experiences and applications to develop innovative creative solutions
• Social and digital fluency
• Knowledge of industry trends and ability to incorporate these trends into developed work.
• Presents concepts to clients clearly and concisely, with and without the presence of CD/ACD.
• Shows deeper understanding of marketing strategy by delivering concepts that both deliver on and push beyond the objectives and strategies outlined in the creative brief.
• Is open to and takes creative direction from ACD/CD and translates that direction into action.
• Demonstrates expertise of existing media channels and a desire to engage with emerging media channels.
• Demonstrates an understanding of and ability to work with different departments to effectively and efficiently manage jobs through the system

The Experience You’ll Bring:

• Must have advertising copywriting experience for consideration
• Bachelor’s Degree in English, Journalism, Communication, Advertising, or related field preferred, or equivalent experience.
• (5+ years) with portfolio demonstrating integrated campaigns (concept through execution) with a foundation in CPG/shopper marketing.
• Open-minded and personable with innate conceptual design ability.
• Able and willing to listen, learn, and take direction well
• Flexibility – able to work extra hours with little or no advance notification.
• Listens and applies constructive criticism in job execution and performance issues
• Able to apply learning’s from job to job
• Good communication and organizational skills
• Demonstrate ability to work as part of a team.
• Ability to work under tight deadlines within a fast paced environment
• Participates in agency training
• Flexibility to work extra hours with little or no advance notification
• Ability to travel as needed

About Us:

Integer offers a comprehensive benefits package which includes the following:

• Medical, Dental and Vision
• Generous Paid Time Off
• 401(k) with company match
• Dependent-care Spending Account
• Health-care Spending Account
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Parental Leave
• Employer Paid Short Term Disability
• Long Term Disability
• Employee Assistance Program (EAP)
• Employee Stock Purchase Plan
• Hyatt Legal Plan
• Educational Assistance

The Integer Group is an Equal Employment Opportunity/Affirmative Action Employer – Minority/Female/Disability/ Veteran. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.