Job Summary
Worktual, is currently hiring on a vacant job post of Content Manager based in London England United Kingdom. Please read the job detail carefully before applying.
Job Title: Content Manager
Company Name: Worktual
Job Type: Full Time
Job Location: London England United Kingdom
Salary:
Job Link Expiry: 2022-12-20
Posted on: jobsintelecom.net
Job Detail
Job Title Content Manager Department Marketing Reports To Marketing Director Salary Level Negotiable The purpose of this role is to own, develop & manage all client-facing communications for Worktual, ensuring that our “Comms Done Different” thought-leadership positioning is projected consistently. The key dimensions for success are both the volume & quality of marketing content produced, which should result in increased traffic, dwell time & translate into inbound sales enquiries. Main Duties-Be the internal custodian of the Worktual brand, ensuring the “Comms Done Different” positioning is understood internally & widely implemented consistently.
Managing all website communication ensuring clarity & easy of understanding.
Ensure the website has a best-in-class B2B content including blogs & case studies.
Developing and running creative ad campaigns and marketing communications.
Develop, launch and manage effective, consistent, regular and ad-hoc advertising campaigns (through offshore Performance Marketing teams and/or agency).
Manage social media channels (Twitter & LinkedIn), drive engagement and attract followers. Evaluate & recommend other online channels (e.g. Medium).
Research & create blog posts and measure engagement from target clients.
Undertake as well as update keyword research to ensure all Worktual content is optimised (together with offshore SEO team and/or agency).
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice and optimised for search & user experience for all channels of content including the website, blogs, case studies, social media, email, mobile and video.
Review Marketing automation data, continuously optimise journeys to increase lead generation and conversion (together with offshore HubSpot team).
Analyse and report on marketing content performance data to inform future business strategy and marketing decisions using available tools.
Advising and directing client communication channels (e.g. web chat & e-mail).
Contribute towards client promotional campaigns, providing thematic concepts & creative to assist the Sales effort with new business development.
Assist internal teams on an ad hoc basis with presentation preparation. Skills and experience
Ideally 5-7 years in similar roles with exceptional/leading B2B tech companies.
A communications expert, someone with a passion for writing both long and short form marketing content/copy targeted towards sophisticated business audiences.
Digitally savvy with a creative streak, clearly being able to demonstrate what you have done independently in the digital or offline space.
An avid learner, someone who can show commitment & interest in self-development (e.g. CIM qualifications).
Understand digital content, having a clear grasp of SEO, PR and social media and a good eye for writing, content and design.
Demonstrable understanding of web analytics, metrics and tools, obsessively measuring performance of activities and campaigns and using data to drive strategy and decision making.
An interest in tech and/or, telecommunications sectors would be beneficial but is not essential.
2:1+ Bachelor’s degree in Journalism, English language/literature, marketing or a related field and/or CIM/IDM diploma.
Experience with using various MarTech software e.g. HubSpot/Pardot, WordPress/CMS, LinkedIn Sales Navigator, AmpleMarket etc.
Excellent spoken and written English, with the ability to work cross-culturally with international teams.
Positive, creative, flexible and driven.
Nice to have any other European languages e.g. French/German/Spanish (not essential). The role of Content Manager: This is a newly created position within the organisation, designed to lead all company marketing content, create a best-in-class B2B brand content, and assist business growth in the UK & Europe. The Content Manager will report to the Marketing Director and work closely with the wider business
Sales, Development, PPC/SEO & HubSpot delivery teams offshore. The Content Manager will be responsible for developing all content/media, as well as working with agencies (e.g. PR) to help to execute the marketing plan. The initial focus will include reviewing the high-level content strategy, developing a calendar and governance process for all marketing content (websites, blogs, case studies, white papers, social media etc.). The business has invested in the marketing tech stack and have a fantastic wider team who will function as a great support network. This is an opportunity for an experienced Content Manager to step in and make an enormous impact. The successful candidate will ideally have prior experience of working in for a fast-growing B2B business serving a wide variety of clients across different sectors/verticals. The company: Worktual
All-in-one Cloud Solution for Business Communication Needs. We help businesses build shared and centralized workspaces for teams, empowering home and office workers, executives and staff equally. This Content Manager is a key hire. If you are looking for a fast-growing business and an opportunity to take ownership of Content, then this could be a significant role for you! The package for the Content Manager role:
Negotiable
Office based role
Canary Wharf location
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