Director Digital Marketing

Position Summary

• As the Senior Digital Marketing Director you will set the vision and strategy of how Samsung Home Entertainment should be operating in the digital marketing space, specifically in (but not limited to) these 4 core areas:
• Samsung.com
• Data Enablement
• Digital marketing – specifically, social media, search, and CRM
• Ratings and Reviews

In this role, you will partner with ATL team, BTL team, Product Marketing, Global HQ, Sales Strategy & Enablement, samsung.com, retail and multiple other cross-functional partners to oversee strategy and execution of HE digital marketing strategy and implementation, performance marketing and analytics, ratings & reviews program, social and influencer strategy and execution, and agency management.

Role and Responsibilities

• Lead all owned and operated digital channels by leveraging data on hand to drive conversion and enhance the Customer Experience Journey
• Develop digital strategy and enhance touchpoints through the Customer Experience Journey to drive consumers further down funnel to aid in conversion
• Develop a content strategy with relevant KPIs to gauge contribution to the business
• Develop messaging, positioning and core content that communicates the value of our product
• Provide Consumer and marketing insights to support developing new business models to partner with emerging technology and bring them to the fore for digital marketing and content purposes

Skills and Qualifications

• Bachelor’s Degree is required
• 12+ years of related experience is required.
• Prior experience in advertising, digital + performance marketing, and project management required.
• Prior experience in a telecommunications/consumer electronics environment preferred.
• Prior experience managing and developing Marketing staff required.
• Ability to identify marketing and sales channels within wireless product technologies.